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How many eyes has a typical person?

Social Media Marketing 101: LinkedIn

Are the services that your company provides geared towards fulfilling the needs of other businesses and corporations? If so, using LinkedIn to help execute your social media strategy is a great option.


Social Media Marketing 101: Facebook

Founded over 10 years ago in 2004 by brilliant computer programmer Mark Zuckerberg, the social media giant, better known as Facebook has become a household name.


Social Media Marketing 101: Twitter

Home of the infamous 140-character posts, Twitter is a great way to get short snippets of information out within a matter of seconds.


The Basics of Social Media Marketing

Within the past few years social media marketing has become all the rage, from small local businesses to big name corporations. Despite what some may think, all marketing is not good marketing


5 Out-of-the-Box Ideas for Creating Great Content

Whether you run your own business, are a self-employed writer, or simply enjoy blogging online, there’s always one question you have to ask yourself: how can I make my content stand out from the rest?


SEO 101

Search Engine Optimization, better known as SEO, is one of the most essential web marketing tools. Aimed at increasing website traffic, SEO impacts visibility on search engine listings.


How to Reach Online Audiences

As the world of marketing and technology continues to change and develop, it is important that small businesses take advantage of being able to reach a large audience base via the worldwide web.


Why your Business Needs a Mobile App

With technology constantly being improved and updated on a regular basis, it is extremely important for businesses to stay ahead of the curve.


The Best Google + Features for Small Businesses

With social media being a key component of small business marketing efforts these days, it is imperative that small businesses are familiar with the features of the various social media sites.


5 Things to Consider when Creating Content for you

Creating compelling content for your website is perhaps one of the most beneficial marketing techniques for business owners. Being able to grab the attention of your prospective client base will result in the overall success of your business.


Guest Blogging: Why you should Be Doing It.

Just like social media networks, blogging has become a huge part of online marketing strategies for businesses both big and small. Guest blogging is a form of blogging in which companies write articles to post on other people’s blogs.


The Scoop on AdWords

Google is by far the market leader when it comes to online advertising. The AdWords platform, Google’s advertising program, controls more than 30% of the worldwide online advertising market now,


Google's Carnival Ride

Crackerjacks crunching underfoot, massive stuffed bears, and kaleidoscopes of light. It’s the ubiquitous scene of a summer carnival, a night of fun for the whole family. My favorite was always the miniature roller coaster, but I think we’ve all realized what’s Larry and Sergey’s, Google’s founders, favored ride: the carousel.


Stock photos are safe!

The most attractive part of any website is not the words, the descriptions, or the word art. The most attractive part of any website is the photos. People are naturally drawn to look at bright, colorful, and large objects first, and it’s the first part of a page that viewers notice. Before looking at anything else, people will first consider the pictures that you have posted.


What to post on Facebook

Social media provides businesses with yet another way to communicate with potential customers. And, like all other forms of communication, there are guidelines for posting content on social networks. Here are some tips to keep in mind while posting.


Usability Considerations When Building Websites

What follows are some of the most important usability considerations when developing a website.


Groupon and Living Social - What's the deal?

You might be asking: What’s the deal with these deal-of-the-day sites?


QR Codes: What you need to know!

If you don’t know what QR codes are, don’t worry you actually do know. What I mean is you have seen them and you just don’t realize it.


Social Media is a Requirement for Your Business

Social media marketing is now an extremely powerful way to build authority and trust, and create loyal customers. However, many people do not know how to leverage the power of social media marketing. 


Why You Need the Internet for Your Business


The Internet is the new frontier in advertising for all businesses.


Mark Gordon

Mark has been working in the eCommerce web application development environment for over eleven years.  He started off his career in Johannesburg South Africa working for the largest IT company, Dimension Data.  As an eCommerce Consultant Mark interfaced with some of the largest organizations helping them define and implement their Internet Strategies.  After immigrating to the United States Mark worked for Enterprise Rent-a-Car as a business analyst and project manager on a reservation management system that is their biggest and most profitable B2B application.  Mark graduated from Witwatersrand University in 1997 and went on to do a Post Graduate Diploma in Management at the Witwatersrand University School of Business.  Mark’s extensive knowledge of the industry, and his business and entrepreneurial vision is the driving force behind eComand Solutions’ early success.

Mike Kershaw
Web Marketing Manager

Michael T. Kershaw, MS, MBA

MBA, Marketing and Strategy - Washington University in St. Louis
MS, Biological Sciences – Southern Illinois University in Carbondale
BA, Physiology - Southern Illinois University in Carbondale

Mike has been involved in Internet marketing for over ten years and started his own Internet marketing business eight years ago. He has owned several successful online businesses selling everything from ebooks and other information products to bird feeders to childhood obesity treatment programs.  His extensive experience includes search engine optimization, pay per click advertising, social media marketing, email marketing, lead capture, website development, blogging, article marketing, and many other strategies.  Over the past two years he has turned this passion and expertise into a consulting business that helps local businesses take advantage of the Internet to make money and decrease advertising expenses.