Social Media is a collective term referring to any website or tool that allows you to creatively interact with your audience through a variety of media.

• Social Networks like Facebook and Twitter
• Professional Networks like LinkedIn
• Social Bookmarking Sites like Digg and Deli.cio.us
• Video Sharing Sites like YouTube and Revver
• Podcast & Audio Content Sites like Podcast.com and iTunes
• Social Broadcasting Networks like BlogTalkRadio
• The Blogosphere
• Tagging Networks like Technorati

Using social media marketing is extremely helpful for most businesses and has the following benefits:

• Creates better organic search rankings through high-quality links
• Drives traffic from a variety of popular sources
• Effectiveness of an endorsement or referral
• Can often produce instant 1^st page rankings on Google (especially with video)
• Gives your company personality and personal connection to your audience
• Reinforces your branding and image
• Low cost/high return