While your organic marketing is important, when you pair it with paid advertisements you should expect to start seeing results much quicker. Digital PPC (Pay per click) ads are like traditional advertising like a magazine ad or billboard, except with an increased ability to track, target, and easily control the cost.
The great part about paid advertising is their versatility. They can be adapted to achieve almost any goal. We’ve run successful campaigns to drive traffic to new websites, increase sales, grow brand awareness through national campaigns, and even to help grow social media pages. No matter your marketing goal, PPC campaigns are a great way to enhance your current marketing and kickstart your business’s growth.
Paid digital ads can show up in a variety of ways. Depending on where is best to target your audience, we could place ads on:
- Social Media like Facebook, Instagram, Linkedin, etc.
- Google Search & Display Ads
- Youtube Video Ads
- Website Banner Ads
- Influencer Posts
What goes into a paid advertising campaign?
First we start with research to find out exactly who your target audience is, what they’re searching for, and what type of ad would appeal to them. Once our research is complete we get to work putting a strategy together that will help you reach your goals as cost effectively as possible. Then it’s time to create stunning ads that attract your customers and start showing your ads.
As the campaign progresses we take the time to optimize them to make sure you’re getting the most out of your budget. We give you updates monthly (or as frequently as you’d like) so that you understand exactly who your audience is, how the campaigns perform, and what you’re getting for your budget.
Whether you’re looking to get a better understanding of how your advertising budget is helping you or you want to increase your current marketing efforts, paid advertising is likely the solution for you. Our team has a great track record of success with PPC campaigns and we’d love to talk with you about how we can help your business.