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Assuming that the ultimate goal for your web marketing efforts is to get customers and make money, the overall strategy is fairly simple (the implementation is the difficult part). To break it down into the simplest of ideas, you must only do two things well for an optimized strategy: get visitors to your website and convert those visitors into customers.
The experts at eComand Solutions can help you develop a comprehensive web marketing strategy appropriate to your business.
A comprehensive web marketing strategy includes many various strategies, the most common are outlined below:
Getting Visitors:
Target the right search keywords
Optimize your site to show-up at the top of the search engine results (e.g. Google search results pages)
Paid advertising
- Pay per click advertising (search results and content results – a.ka. on other businesses websites, etc.)
- Banner advertising
- Classified advertising
- eBay
- Paid solo emails
- Paid endorsed emails
- Paid solo advertisements in newsletters, ezines, etc.
- Paid directory listings
Email promotions (using your own email list)
Social media marketing
- Facebook promotions
- Twitter promotion
- LinkedIn promotion
- YouTube promotion
Promotion through syndication of content
- Video marketing
- Article marketing
- Podcasting
- RSS feeds
- Press releases (online)
- eBook promotions
- Book publishing
Content posting
- Free blogs
- Squidoo pages
- Slideshare
- Through numerous other free content posting sites
Conversion:
Website copy
- Effective headline
- Strong call to action
- Limit options
- Testimonials
- Trust
- Guarantees
- Use of images
- Use of video
- Ease of contact
- Ease of purchase
Email marketing
- Email/lead capture mechanism on site
- Targeted incentive
- Email follow-up (autoresponder system)
- Strong email copy
Direct marketing
- Lead capture mechanism on site
- Targeted incentive
- Direct mail follow-up
- Strong direct mail copy
Other:
There are various other ways to make money from your businesses website such as selling advertising on your site or using Google Adsense where Google puts pay per click advertising on your site and pays you when someone clicks on an ad. This methods do work well but only on sites that are very high traffic sites.
Need Help?
We at eComand Solutions are experts in web marketing strategy and implementation. Contact us for a free web strategy analysis of your website. We will also analyze your competitor’s site and develop a strategy to beat them by reverse-engineering their web marketing strategy.
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