Social media marketing 101: facebook
Founded over 10 years ago in 2004 by brilliant computer programmer Mark Zuckerberg, the social media giant, better known as Facebook has become a household name.
Saying that everyone and their mother has it, doesn’t quite do the popular social networking site justice. This is because everyone and their mother, grandmother, teacher, doctor, and even pet use Facebook these days. Among the long list of users are also business owners. Because of this we have complied a list of useful tips for business owners and their use of Facebook for social media marketing efforts. Here they are:
Targeted Ads. Perhaps one of the best ways to reach out to prospective customers is through paid ads. Facebook allows you to create campaign ads consisting of a graphic, a 35-character headline and 90 characters of ad copy to promote your business. The most exciting feature of these pay-per-click ads is that Facebook allows you to target a specific customer base. You can target Facebook users based on their location, age, gender, etc. Using this feature will help you narrow down your search of potential customers and reach out to them directly.
Boost Posts. Boosting a post on Facebook allows people outside of your friends and followers to view your post. The boost feature works similar to an ad in terms of how it appears on the side bar section of the webpage. The ad will include the content of the boosted post and will provide viewers with a button to push to “like” your page. Boosting your posts can essentially drive tons of traffic to your Facebook page. Facebook gives you the option of boosting a post for 1 day to up to several days.
Interactive Content. Because posts on Facebook are not restricted to a small number of words or characters like other social networks such as twitter, posting interactive content such as trivia, and Q&A’s is much more simpler. Interactive content is a great way to get readers involved. These type of posts can often act as a conversation starter and encourages your viewers to interact with you on a more personal level. Don’t hesitate to include open-ended questions in your posts such as “What do you think about this?” Gaining customer participation and feedback is always a plus.
Monitor Page Stats. Certified business pages on Facebook are equipped with a feature that allows you to monitor certain stats relating to your page. This includes new “likes”, the amount of people that see each post, page visits, engaged viewers and the most popular posts. In addition, this information is taken and compared with the same metrics from the previous week, month, and quarter. Keeping a close eye on these stats can help with altering your business’ current marketing strategy, as well as the building of future strategies.
Taking advantage of these business features on Facebook can help a great deal with your business’ online marketing efforts. Because social media marketing can become quite time-consuming, outsourcing your marketing efforts to companies such as eComand Solutions is often most ideal. eComand Solutions offers a host of online marketing services including social media management and development. For more information on any of the services we offer, feel free to give us a call at (314) 853-9235.
