Search Engine Optimization, better known as SEO, is one of the most essential web marketing tools. Aimed at increasing website traffic, SEO impacts visibility on search engine listings. Research shows that very few web users look past the top three search results, and even fewer people go past the first page of search engine listings.
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The Internet is the new frontier in advertising for all businesses. At one time, it was thought by most businesses that the Internet was for businesses that have products for sale online. This isn’t true anymore. It was also assumed by brick and mortar businesses owners the Internet wouldn’t work for them for advertising. This
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Social media marketing is now an extremely powerful way to build authority and trust, and create loyal customers. However, many people do not know how to leverage the power of social media marketing. Bascially, you can use Facebook, Twitter, and LinkedIn to build a list of leads (these are your friends, fans, followers, likes, connections,
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If you don’t know what QR codes are, don’t worry you actually do know. What I mean is you have seen them and you just don’t realize it. QR codes are like bar codes but slightly different. QR code stands for Quick Response code. They are a 2-dimensional matrix barcode that can store information. They
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You might be asking: What’s the deal with these deal-of-the-day sites? Groupon and LivingSocial are daily coupon or “deal-of-the-day” businesses. How it works: as a consumer, you sign-up and they send you an email every day that offers a special deal on a local product or service. Typically the deal is 50-70% off the normal
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What follows are some of the most important usability considerations when developing a website. Flatten your navigation structure When you are designing your information architecture try to make your navigation through the content as flat as possible. You do not want to make your users have to click too many times before they find what
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Social media provides businesses with yet another way to communicate with potential customers. And, like all other forms of communication, there are guidelines for posting content on social networks. Here are some tips to keep in mind while posting. Make sure your posts don’t come across as a marketing pitch. The last thing a person
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The most attractive part of any website is not the words, the descriptions, or the word art. The most attractive part of any website is the photos. People are naturally drawn to look at bright, colorful, and large objects first, and it’s the first part of a page that viewers notice. Before looking at anything
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Crackerjacks crunching underfoot, massive stuffed bears, and kaleidoscopes of light. It’s the ubiquitous scene of a summer carnival, a night of fun for the whole family. My favorite was always the miniature roller coaster, but I think we’ve all realized what’s Larry and Sergey’s, Google’s founders, favored ride: the carousel. Last week Google unveiled Carousel,
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Google is by far the market leader when it comes to online advertising. The AdWords platform, Google’s advertising program, controls more than 30% of the worldwide online advertising market now, with the rest split amongst dozens of other companies. Based on current projections, Google’s share is only meant to increase. To maintain that lead, Google
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