5 things to consider when creating content for you
Creating compelling content for your website is perhaps one of the most beneficial marketing techniques for business owners. Being able to grab the attention of your prospective client base will result in the overall success of your business.
Writing captivating content for your audience will potentially make you there go-to source for news and information related to the topic(s) you cover. Ultimately if you create good content you will drive traffic to your website and gain a loyal audience/customer base. Here are 5 things to consider when creating content for your website:
- Audience: Who is the target audience? Before you even start to develop any content for your website, you must figure out what kind of audience you wish to attract. For example, if you have a home décor business then your target audience is most likely middle-aged women. On the other hand if you were involved in the video gaming industry, then perhaps your target audience would be young males. In addition to focusing on the type of content you wish to create, it is also important to think about the style in which you write the content to make sure that it is also directed towards your targeted audience. By establishing your target audience you are then able to create content that appeals directly to them and their interests.
- Reputation: Is this content a good reflection on the company’s brand? Creating content that caters to the interests of your target audience is a great tool for success, however it is just as important to make sure that the content you create does not tarnish your business’ reputation. To do this, be sure to avoid using phrases and terminology that are not politically correct. In addition, make sure that the message of which you are trying to convey through your content is clear and concise, as a means to avoid it being taken out of context.
- Content Marketing: Is this content informative to your target audience? Your content should be seen as both informative and beneficial to your target audience. If you create content that is deemed as useless or ineffective to your audience, the content has not served its purpose. Creating informative content gives your audience a reason to keep coming back to your website, which ultimately increases sales. Remember: informative content=loyal customers.
- Originality: Is this content unique and original? When drafting content for your website it is imperative that you create content that sets you apart from your competition. Your content should be just as unique as your brand. Being able to offer your audience exclusive content that no other corporation can offer them, will motivate them to keep coming back to your website. Cookie cutter content offers nothing more than generic and virtually useless information. Originality is the key.
- Timing/Frequency: Is this content timely? Is the website’s content update regularly? Publishing content that is untimely or out-of-date is perhaps one of the biggest mistakes that websites tend to make. If you want to keep a loyal audience, it is important to create content that is relevant to what is happening at the present time or future. It is also important that you publish content on a regular basis. You should put up content once a month at the very least however, putting it up even more often would prove to be very beneficial.
Be sure to keep in mind that the 5 tips outlined above are simply the foundation for drafting content for your business’ website. There are several other things such as back-linking, keyword insertion and other search engine optimization practices that should also be taken into consideration when creating new content. For more information on content management or other services that we offer such as web development and web marketing, feel free to contact us at (314) 853-9235.
