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Content marketing vs. Traditional marketing

Content marketing is creating, publishing, and sharing unique content for the purpose of appealing to a target audience and retaining a loyal customer base. The key to any type of content marketing is providing accurate and useful information that is relevant to the respective industry. The benefits of Content Marketing differ from the benefits of
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4 unique content formats you should try

Content marketing is a great way to increase your exposure and get your message to the consumer in today’s society. Content marketing is a marketing technique that utilizes relevant content to market services or products to the consumer. Generally speaking, most people think of articles when content marketing is discussed. However, it can and should
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How to market your ebook: post-launch

Although the bulk of the marketing (60%), should take place before your eBook is release, there is still a lot of work to after it launches. Here are a few tips: -Offer promotions & discounts. Considering offering consumers a discount for subscribing to your newsletter or e-mail updates. -Leave readers wanting more. If your eBook
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The top 5 ways to combat writer’s block

As a writer one of the most frustrating things that you may experience is writer’s block. Writer’s block occurs when a writer hits a point where they can no longer write about the topic they are tasked with writing about. This block is not only frustrating but can potentially cost the writer money if it
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A basic overview of content marketing

Content marketing is creating, publishing, and sharing unique content for the purpose of appealing to a target audience and retaining a loyal customer base. The key to any type of content marketing is providing accurate and useful information that is relevant to the respective industry. The number one goal of content marketing is to catch
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Video marketing tips that don’t break the bank

In today’s fast paced world of marketing, the internet is where a large percentage of most business traffic will come from. Think about it–Billions of people utilize social media, especially Facebook and YouTube. In fact, video marketing has been made so easy, it is no longer unusual to hear about people making a living off
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How to build a new & improved website–the quick & easy way

There are key factors that can make a website stand well above the rest. It could be something as simple as a background change in the color schema or marketing on the right social media platform. Understanding search engine optimization (SEO), web design, marketing, video blogging and great content could make a huge difference in
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5 quick tips for writing & publishing an e-book

Have you ever read a book and thought, “I can do that” only to later sit down and be intimidated by the process and the unknown? With the technology available today anyone with an idea or story can become an author if they are willing to do the work and put in the necessary time.
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The history and future of content marketing

Content marketing is the sharing of published content or media in hopes of generating a reaction from a targeted customer base. This type of marketing is used to generate leads and increase website traffic. Social groups and organizations may pass out flyers with written messages to build awareness for a particular cause. Though it may
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