Blog

Stock photos are safe!

The most attractive part of any website is not the words, the descriptions, or the word art. The most attractive part of any website is the photos. People are naturally drawn to look at bright, colorful, and large objects first, and it’s the first part of a page that viewers notice. Before looking at anything
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Google’s carnival ride

Crackerjacks crunching underfoot, massive stuffed bears, and kaleidoscopes of light. It’s the ubiquitous scene of a summer carnival, a night of fun for the whole family. My favorite was always the miniature roller coaster, but I think we’ve all realized what’s Larry and Sergey’s, Google’s founders, favored ride: the carousel. Last week Google unveiled Carousel,
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The scoop on adwords

Google is by far the market leader when it comes to online advertising. The AdWords platform, Google’s advertising program, controls more than 30% of the worldwide online advertising market now, with the rest split amongst dozens of other companies. Based on current projections, Google’s share is only meant to increase. To maintain that lead, Google
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Guest blogging: why you should be doing it.

Just like social media networks, blogging has become a huge part of online marketing strategies for businesses both big and small. Guest blogging is a form of blogging in which companies write articles to post on other people’s blogs. In the past guest bloggers have posted content that was lower quality on sites that may
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5 things to consider when creating content for you

Creating compelling content for your website is perhaps one of the most beneficial marketing techniques for business owners. Being able to grab the attention of your prospective client base will result in the overall success of your business. Writing captivating content for your audience will potentially make you there go-to source for news and information
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The best google + features for small businesses

With social media being a key component of small business marketing efforts these days, it is imperative that small businesses are familiar with the features of the various social media sites. In the past, most businesses have looked at Facebook as their key social media marketing outlet because of its features such as business pages
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Why your business needs a mobile app

With technology constantly being improved and updated on a regular basis, it is extremely important for businesses to stay ahead of the curve. These days, online marketing tools such as mobile applications are a vital part of any successful marketing campaign. It is highly beneficial for any business within any industry to create a mobile
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How to reach online audiences

As the world of marketing and technology continues to change and develop, it is important that small businesses take advantage of being able to reach a large audience base via the worldwide web. It is vital that online marketing efforts are not simply based on providing content about the company and its products, but also
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Social media marketing 101: twitter

Home of the infamous 140-character posts, Twitter is a great way to get short snippets of information out within a matter of seconds. While the limited amount of characters may not seem ideal for a business’ marketing strategy, there are tons of ways corporations can use Twitter to their advantage. Listed below are a few
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