One of the most consistent ways to stay in touch with your customers is through email marketing. Whether it’s a monthly newsletter, referring new products in your store, or letting them know of current sales, email marketing makes sure that you are reaching people who are interested in your business. Some of the email services we offer are:
- Monthly Newsletters
- Targeted Marketing Campaigns
- Promotion & Sale Marketing
- Lead Generation
- Review Generation
The goal for email marketing is to push your leads from one part of the sales funnel to the next. It’s a lot easier than just sending an email though. It takes strategy to come up with a design, a send schedule, catchy titles, and of course optimizing for conversions. This means we’ll carry it through past the email to make sure your landing page is properly set up to drive action.
Another important function of e-newsletters is that they can educate your customers. With monthly newsletters, creating engaging content that your customers would actually want to read is crucial for keeping them interested in learning more about your company.
We’ve seen repeated success when we keep our emails authentic. Sometimes companies can get stuck in a rut of sending out the same email for a promotion and they lose track of what their audience actually wants. That’s why we make sure to take the time to understand the target audience and the type of content they want to read. The second most important factor is choosing a frequency that allows them to retain the information, but doesn’t agitate them.
Email marketing is an easy way to start connecting with your audience and to keep them reminded of your business. If you think email marketing is a fit for your business, don’t hesitate to reach out and discuss it with a member of our team. Call: 866-991-5929