Search Engine Optimization, better known as SEO, is one of the most essential web marketing tools. Aimed at increasing website traffic, SEO impacts visibility on search engine listings.
Research shows that very few web users look past the top three search results, and even fewer people go past the first page of search engine listings. Because of this, the goal of most businesses and corporations is to get as high up on the list of results as possible. Below are a few tips to help do so.
Keywords. Keywords are the foundation of any successful SEO blueprint. The first step in the process is to research and analyze different words and phrases in order to determine which words are more favorable. For example if you are in the health and fitness industry your keywords and phrases may include “weight loss”, “exercise”, “diet”, “healthy food”, etc. Once you have complied a list of keywords, you can implement them throughout your website content, Meta tags, and URLs. Although many factors go into SEO the number of times keywords show up within webpage content can potentially be a great help to optimization efforts.
Meta Description Tags. Meta tags are the content within the search results that reads as a basic summary of the webpage. Because it aids in making the first impression, Meta tags should be written in a way that intrigues viewers and makes them want to visit your website. Clever Meta tags are short, sweet, and to the point. Viewers should have a pretty good idea of what they will find on your webpage just by reading the Meta tag. In addition to writing an attention-grabbing Meta tag, including a few keywords within the description may also be helpful.
Guest Blogging. People often say, “Two heads are better than one”; well as far as SEO goes, multiple blogs are better than one. Guest blogging, when done correctly, allots a substantial amount of exposure. Ideally high levels of exposure lead to more traffic to your website which in turn leads to more prospective customers and clients. The trick to guest blogging is finding blogs that are most similar to your line of business, but are not direct competition. In addition to finding similar blogs, it is also just as important to seek out blogs with a larger fan base. Have a popular blogging site host your guest blog is a sure fire way to increase your website traffic.
An effective SEO campaign can be the key to the success of your website and ultimately your entire business. The few tips outlined above are just a basic foundation in regards to a successful SEO strategy. Because the task of executing a successful SEO plan can be quite strenuous, companies and corporations often seek the help and guidance of third parties such as eComand Solutions. As a web development and web marketing firm, we specialize in SEO and all of its components. For more information regarding our SEO services click here.