Social media marketing 101: linkedin

Are the services that your company provides geared towards fulfilling the needs of other businesses and corporations? If so, using LinkedIn to help execute your social media strategy is a great option.

With over 300 million users, consisting of both individuals and businesses, LinkedIn is the world’s largest online professional network. The 11 year old business-oriented website, is not only a great way to connect with other professionals in similar industries, but it is also a great platform for B2B marketing. Here’s why:

Company Pages: LinkedIn’s company showcase pages are designed specifically for companies and corporations. Company pages allow you to provide updated information about your company including the latest news and upcoming event. Like many other social network based company pages, these pages also allow you to review metrics such as post engagement, content popularity, and follower demographics. LinkedIn’s company pages have also been recently equipped with a featured called showcase pages. Showcase pages allow you to target potential customers and clients through the use of single, topic-specific pages. This means that if your company offers a number of different products or services, you can have a page for each individual product or service that showcases that specific product or service.

“Who’s Viewed your Profile”: Not only is the feature available to users of personal profiles, but for company pages as well. The Who’s Viewed your Profilefeature allows you to see who has visited your page, how they were able to find your page, and when they visited it. This comes in handy when doing targeted marketing. By being able to see who has viewed your page you can identify potential customers and clients. In addition, you will be able to detect patterns over time and ultimately see what type of people are most interested in your page and the products or services that you offer.

Increased Visibility: Joining as many groups as possible on LinkedIn will help a great deal in terms of increasing your visibility and building your brand. LinkedIn allows users to join up to 50 groups in total. The best way to make the most out of the limited number of groups that you can join is to be very picky. Try joining groups within similar industries or groups that hold similar interest. For example, if your company is a women’s fashion retail store, then joining fashion interest groups or groups geared towards women in general, would be great options. The other thing to remember as far as increasing your visibility is to be as active as possible within the groups you join. This means contributing to forum discussions by replying to and initiating questions, as well as commenting and offering up opinions.

LinkedIn, when used correctly, can act as a powerful SEO and SMM weapon. The most important tip to keep in mind when marketing on any social network is to build your brand by maintain a powerful, yet positive internet presence. Remember, the more people see your company name, the more compelled they will be to inquire about its products and services.

eComand Solutions manages a host of social networking profiles for companies all across the world. If you would like help developing or executing your social media marketing campaign, give us a call today at (314) 853-9235.